What brand of eye shadow do you have? Inventory of popular eye shadow brands on the Internet
Recently, the discussion about eyeshadow in the beauty circle has remained high, with numerous new product reviews and comparisons of classic brands emerging on major social platforms. This article will combine the hot topics on the Internet in the past 10 days and organize the most popular ones for you in a structured way.eye shadow brandand its characteristics.
1. Top 10 popular eye shadow brands in 2023
| Ranking | Brand | Popular series | price range | Hot search index |
|---|---|---|---|---|
| 1 | Urban Decay | Naked series | ¥200-500 | 98.5 |
| 2 | Charlotte Tilbury | Pillow Talk | ¥300-600 | 95.2 |
| 3 | Huda Beauty | Rose Quartz | ¥250-450 | 93.8 |
| 4 | 3CE | Nine Palaces Series | ¥150-300 | 91.4 |
| 5 | ColourPop | Yes Please | ¥80-200 | 89.7 |
| 6 | Natasha Denona | Glam Palette | ¥400-800 | 88.3 |
| 7 | perfect diary | animal eyeshadow palette | ¥100-250 | 86.9 |
| 8 | Tom Ford | Four color eye shadow | ¥500-1000 | 85.2 |
| 9 | Rom&nd | Better Than | ¥120-280 | 83.6 |
| 10 | Canmake | five color eye shadow | ¥60-150 | 81.9 |
2. Brand recommendations by price range
| price range | Represent the brand | Core advantages |
|---|---|---|
| High-end (¥500+) | Tom Ford/Pat McGrath | Fine powder and top color rendering |
| Mid-to-high-end (¥300-500) | Natasha Denona/CT | Professional color matching and long-lasting makeup effect |
| Affordable (¥100-300) | 3CE/Perfect Diary | High cost performance and rich colors |
| Open shelf (under ¥100) | Canmake/ColourPop | Suitable for novices, portable and practical |
3. Recent popular eye shadow trends
1.Multipurpose eyeshadow palette: The Huda Beauty series, which has become popular recently, has been on the Little Red Book hot list because it includes eye shadow, blush, and highlighter.
2.The rise of domestic products: Perfect Diary's "Red Crowned Crane" co-branded eyeshadow palette has been played more than 20 million times on Douyin in a single week.
3.sustainable packaging: Urban Decay’s new eco-friendly replaceable eyeshadow palette has sparked heated discussions on Weibo, with 120 million views on related topics.
4. Suggestions on purchasing
1. Beginners are advised to start with a small palette of 3-5 colors, such as the Canmake five-color palette or the Rom&nd four-color palette.
2. Charlotte Tilbury’s matte series is recommended for workplace commuting, and the average daily search volume increased by 35%.
3. For party makeup, you can choose Huda Beauty’s glitter palette, which has been recommended 587 times by celebrity makeup artists recently.
According to statistics from the beauty big data platform, the platforms with the highest interaction volume for eyeshadow-related content in the past 10 days are: Xiaohongshu (42%), Douyin (38%), Bilibili (12%), and Weibo (8%). It is recommended that consumers refer to real reviews on multiple platforms before purchasing.
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