Why is digestion so fast?
In the era of information explosion, hot topics are updated at an astonishing speed. Whether it is social media, news platforms or short video applications, a large amount of content is quickly emerging and digested every day. Why do modern people digest information so quickly? This article will analyze recent hot topics, information dissemination characteristics and user behavior, and attach hotspot data in the past 10 days.
1. Inventory of hot topics on the Internet in the past 10 days

The following are the hot topics that have received high attention on the entire Internet in the past 10 days (as of October 2023):
| Ranking | topic | heat index | Main platform | 
|---|---|---|---|
| 1 | A celebrity’s divorce | 9.8 | Weibo, Douyin | 
| 2 | New breakthroughs in AI technology | 9.5 | Zhihu, technology media | 
| 3 | Travel boom during double festival holiday | 9.2 | Xiaohongshu, WeChat | 
| 4 | Sudden natural disaster somewhere | 8.7 | news client | 
| 5 | Internet celebrity food controversy | 8.5 | Douyin, Bilibili | 
2. Why is information digested quickly?
1.Fragmented reading habits: Modern people prefer short and quick content. Short videos, Weibo and other platforms provide instant gratification, and information is consumed quickly.
2.Algorithm recommendation mechanism: The platform accurately pushes content through user interest tags, shortening information screening time and accelerating the digestion process.
3.social communication fission: Hot topics spread rapidly through forwarding and comments, forming a "viral spread" that covers a large number of users in a short period of time.
4.Competition in the attention economy: In order to compete for traffic, content creators continue to produce highly stimulating information, and users are forced to speed up their digestion.
3. User behavior data analysis
The following is the average length of stay and content consumption speed of users on different platforms in the past 10 days:
| platform | Average length of stay (minutes) | Average number of content consumed per day | 
|---|---|---|
| Douyin | 45 | 120+ | 
| 30 | 80+ | |
| little red book | 25 | 60+ | 
| news client | 15 | 40+ | 
4. How to deal with information overload?
1.Screen high-quality information sources: Follow authoritative media or professional accounts to reduce interference from invalid information.
2.Set reading time: Avoid unintentional screen swiping and limit the usage time through tools.
3.Deep thinking instead of fast food reading: Choose 1-2 long articles or books every week to cultivate concentration.
To sum up, the acceleration of information digestion is the result of the joint action of technology, platform and user behavior. While enjoying convenience, we also need to be wary of the distraction problem caused by information overload.
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