How about Yishang Home Furnishing?
In recent years, competition in the home furnishing industry has been fierce, and Yishang Home Furnishing has attracted much attention as an emerging brand. This article will provide you with a comprehensive analysis of the performance of Yishang Home from multiple dimensions such as brand background, product reputation, service experience, price positioning, and hot topics on the Internet in the past 10 days.
1. Yishang Home Brand Background
Yishang Home Furnishing was established in 2018, focusing on modern and simple style. Its products cover sofas, beds, cabinets and other whole-house furniture. Its online flagship stores are deployed on Tmall, JD.com and other platforms, and its offline stores cover more than 30 cities across the country. According to public data, sales will increase by 45% year-on-year in 2023, ranking among the top in the industry.
| brand metrics | Data performance |
|---|---|
| Establishment time | 2018 |
| Number of product lines | 200+SKUs in 12 categories |
| Offline stores | 180 (as of 2023) |
| Price per customer | 3,200-5,800 yuan |
2. Product reputation analysis
According to the e-commerce platform data capture in the past 10 days, the evaluation of Yishang Home’s core products is as follows:
| Product Category | Positive rating | Main advantages | Complaint focus |
|---|---|---|---|
| fabric sofa | 92.3% | Comfortable seating, fashionable colors | Individual color difference issues |
| solid wood bed | 88.7% | Stable structure and no odor | Long delivery cycle |
| custom wardrobe | 85.1% | High space utilization | Design communication efficiency |
3. Service experience comparison
By comparing home furnishing brand service data over the same period, we found:
| Services | Yishang Home Furnishing | Industry average |
|---|---|---|
| Delivery time | 3-7 working days | 5-10 working days |
| Installation services | free of charge | 60% charge |
| Return and exchange rate | 4.2% | 6.8% |
4. Recent hot topics
Combined with the popularity monitoring of the entire network, the following discussion hot spots related to Yishang Home were found:
1.Controversy over environmentally friendly materials: A review blogger pointed out that the formaldehyde emission of some products is close to the upper limit of the national standard. The brand has responded by providing an SGS test report.
2.Celebrities carry the same style: Yishang coffee table appeared in the hit drama "Warm Home", driving the search volume of the same style to increase by 320%
3.Smart home linkage: The newly launched electric sofa supports Tmall Genie control and is highly discussed among technology enthusiasts.
5. Consumer decision-making suggestions
1.price sensitive users: It is recommended to pay attention to the 618/Double 11 promotion, some package prices can reach 30% off the daily price
2.Quality pursuer: It is recommended to choose the solid wood series, the warranty period is up to 5 years
3.Urgently need users: Priority is given to standard product inventory, and customized products require an average delivery cycle of 25 days.
Summarize: Yishang Home Furnishing has outstanding performance in terms of cost performance and service response, and is suitable for young middle-class families. It is recommended to experience samples on site before purchasing and obtain the latest quality inspection report through official channels. Its rising brand popularity and product innovation are worthy of continued attention.
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