How to add product details in Weidian
Adding product details on the Weidian platform is an important part of merchant operations. Clear product descriptions and structured information can effectively increase conversion rates. This article will introduce in detail the steps to add product details in WeChat stores, and attach recent hot topic data for reference.
1. Steps to add product details in WeChat store
1.Log in to the Weidian merchant backend: Enter the Weidian APP or PC and log in using the merchant account.
2.Enter the product management page: Click "Products" - "Add New Product" to start creating product information.
3.Fill in basic information: Including product title, category, price, inventory and other core parameters.
4.Upload product images: It is recommended that the main image size be 800*800 pixels, and a maximum of 15 images can be uploaded.
5.Edit product details: Add text descriptions, pictures, videos and other content through the rich text editor.
6.Set up freight template: Configure different freight rules according to regions.
7.Post a product: After checking that everything is correct, click "Publish" to complete the operation.
2. Product details page optimization suggestions
| module | Optimization points | Example |
|---|---|---|
| Title | Contains core keywords + selling points | [Limited time special offer] Pure cotton T-shirt for men 2024 new style |
| Main picture | The first picture highlights the usage scenario | Actual model photo + white background photo combination |
| Details page | Use the FAB rule to describe | Features→Advantages→Benefits |
3. Reference of recent hot topics (last 10 days)
| Ranking | topic | heat index | Related product types |
|---|---|---|---|
| 1 | Around the Paris Olympics | 9,850,000 | Sports equipment/souvenirs |
| 2 | Summer sunscreen products | 7,620,000 | Skin care products/sun protection clothing |
| 3 | AI smart hardware | 6,930,000 | Electronic products/accessories |
| 4 | camping equipment | 5,410,000 | outdoor products |
4. Frequently Asked Questions
Q: Can videos be added to product details?
A: It supports adding product display videos within 15 seconds. It is recommended to shoot horizontally and the size should not exceed 50MB.
Q: Is there a character limit for the text on the details page?
A: It is recommended that a single paragraph of text be controlled within 200 words, and blank lines should be used to separate paragraphs to improve readability.
Q: How to add product specifications?
A: Set multiple specifications (such as color/size) in "Product Attributes" and upload pictures of different specifications accordingly.
5. Summary
A high-quality micro-store product details page should include: eye-catching title + high-quality main image + structured selling point description + real user reviews. Combining product selection with recent hot topics, such as Olympic peripherals, sunscreen products, etc., can effectively increase product exposure. It is recommended to regularly optimize the content of the details page through the "Product Data Analysis" function.
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