What brand is Luhan's hat?

What brand is Luhan's hat? Reveal the fashion code behind top-notch outfits

Recently, Lu Han once again became a hot topic due to a series of airport street photos. The baseball cap he wore caused netizens to frantically seek the same style. As the first generation of top domestic entertainment celebrities, Lu Han’s private server outfits have always been a trend setter. This article will combine the hot topics on the Internet in the past 10 days, provide an in-depth analysis of Lu Han's hat brand and the trends behind it, and attach a data inventory of recent hot topics.

1. Lu Han’s same hat brand starts from the bottom

According to fashion blogger @FashionSpy, the black embroidered baseball cap worn by Lu Han comes from a Japanese fashion brand"NEIGHBORHOOD"For the 2023 autumn and winter series, the brand is famous for its motorcycle culture and street design. The price of single products is mostly in the range of 2,000-4,000 yuan. It is worth noting that this is the fifth time Lu Han has publicly worn this brand of hat, which shows his preference.

2. Data analysis on the effect of celebrities carrying goods of the same style

According to e-commerce platform data, within 48 hours after Lu Han’s street photos were exposed, searches for “same baseball cap” surged 670%, and visits to NEIGHBORHOOD’s official flagship store tripled. The following are the top 5 celebrities selling goods in the past 10 days:

3. 2023 autumn hat fashion trends

Combining Paris Fashion Week and celebrity street photography, the three major hat trends this season are as follows:

1.Retro sports style is back in fashion: In the 1990s, wide-brimmed baseball caps and embroidery designs became mainstream;
2.Functional material upgrade: Waterproof nylon, reflective strips and other technological elements are widely used;
3.color game: Low saturation Morandi color contrasts sharply with fluorescent color.

4. Hot topics of discussion among netizens

In the discussion surrounding Lu Han's hats, 25% of netizens focused on the brand price, 38% discussed matching skills, and 37% extended to the controversy over celebrity consumption views. The following are excerpts from popular comments on Weibo:

@ Trend Hunter: “This hat needs to be paired with an oversize jacket to have a soul.”
@ Eat Earth Girl: “You can buy a hat with three days’ salary, and the threshold for the same style as Lu Han is getting higher and higher.”
@ Fashion Observer: “The same style as a celebrity ≠ suitable for amateurs, it is more important to grow rationally”

5. How to get the same style at an affordable price

For consumers on a tight budget, we recommend looking at the following alternatives:
•National trend brand: FMACM and Randomevent have similar designs (300-600 yuan)
•Second-hand platform: Japan Mercari often has 90% new items (about 50% off the original price)
•DIY makeover: Purchase a basic hat + customized embroidery sticker (cost <100 yuan)

From phenomenal hits to rational consumption, Lu Han’s hat is not only a single item, but also reflects the fashion attitude of contemporary young people. Would you pay for the same style as a celebrity?