How much does IQOS cost in Japan? Analysis of the latest prices and popular trends
In recent years, IQOS, as a representative brand of heat-not-burn e-cigarettes, has attracted much attention around the world. As an important market for IQOS, Japan’s price and product dynamics have always been the focus of consumer concern. This article will combine the hot topics on the Internet in the past 10 days to provide you with a detailed analysis of the price and latest trends of Japanese IQOS.
1. Popular Japanese IQOS models and prices
The following are the mainstream IQOS models and recent prices in the Japanese market (data as of October 2023):
| Model | Official price (Japanese yen) | Duty-free shop reference price (Japanese yen) |
|---|---|---|
| IQOS ILUMA PRIME | 16,800 | 14,900 |
| IQOS ILUMA STANDARD | 12,800 | 11,200 |
| IQOS 3 DUO | 10,980 | 9,500 |
| HEETS cigarette cartridges (10 boxes) | 5,600 | 4,800 |
2. Analysis of recent hot topics
1.IQOS ILUMA series technology upgrade: Japanese social media is hotly discussing the bladeless heating technology of the ILUMA series, and users report that the taste is closer to traditional cigarettes.
2.Impact of consumption tax adjustments: Japan’s consumption tax will remain unchanged at 10% from October 1, but some convenience stores have experienced temporary price increases, triggering discussions among consumers.
3.Cross-border purchasing trends: The number of Chinese tourists going to Japan to buy IQOS has rebounded. Xiaohongshu-related notes have increased by 23% in the past seven days, mainly focusing on price comparison guides in duty-free shops.
3. Price comparison of purchasing channels
| channel | IQOS ILUMA PRIME | HEETS cartridges (strips) |
|---|---|---|
| Official direct store | 16,800 yen | 5,600 yen |
| Large electrical appliance stores (BicCamera, etc.) | 15,800 yen (including points) | 5,200 yen |
| Airport duty free shop | 14,900 yen | 4,800 yen |
4. Use cost analysis
Taking IQOS ILUMA STANDARD as an example, calculated based on the average daily consumption of 1 pack of HEETS:
| Project | initial investment | monthly consumption |
|---|---|---|
| Equipment costs | 12,800 yen | - |
| Cartridge cost | - | 16,800 yen |
| cleaning kit | 1,200 yen | 500 yen |
5. Things to note
1. Japanese law stipulates that IQOS users must be over 20 years old and must show identification when purchasing.
2. Starting from October 2023, some airport duty-free shops will cancel the IQOS dedicated smoking rooms. It is recommended to check in advance.
3. New customs policy reminder: Bringing IQOS devices into China requires declaration, and the number of cigarette cartridges must not exceed the prescribed number.
4. Counterfeit products appear on second-hand trading platforms. It is recommended to purchase through formal channels and pay attention to identifying anti-counterfeiting marks.
6. Forecast of future trends
According to Philip Morris International’s latest financial report, the number of IQOS users in the Japanese market has exceeded 8 million, and new models that support USB-C charging are expected to be launched in the first quarter of 2024. As the Japanese yen exchange rate fluctuates, price adjustments may occur in the short term, and it is recommended to pay attention to official promotions.
To sum up, the price range of Japanese IQOS equipment is mainly 12,000-17,000 yen, and the average monthly cost of using cigarette cartridges is about 18,000 yen. Consumers can choose purchasing channels according to their own needs and pay attention to relevant policy changes.
check the details
check the details
en
